The Best Deal at the Post Office

I was talking to a client the other day about her newsletter mailing. It's a big mailing. Not just in the number of recipients but in the size of the mail piece. It's one of these 12 page newsletters that also includes a return envelope. Their current printer is organized such that the only way to mail this piece is pre-sorted, first-class mail. For two ounces, this is costing them a small fortune.

She was hesitant when I talked about pre-sorted, Standard Mail. She was under the impression there would be all kinds of problems mailing it this way. When I assured her that thousands of companies and organizations send their correspondent out this way every day without a problem, she softened up a bit.

Then I explained something to her she had never heard before. With Standard Mail, the post office allows you to mail up to 3.3 ounces for the same cost of mailing a postcard. What a value! Now that their mailing list has gotten bigger, their total cost of mailing will go down by 25-33%.

Think about how you can use this tremendous value to your benefit. You can send out a larger mailing in an envelope with many pieces in it. This is something we call “lumpy mail.” You can send a promotional product that ties in with the theme of your mailing. You can group a mailing with your neighbors, networking group, or marketing affiliates so you can take advantage of the postage discount.

Give Allegra Print and Imaging of Rolling Meadows a call today at 847-398-2500 to discuss this and other great ways to save money on your direct mail marketing campaign.