Free Photos

Here is a special offer we want to let you know about—free stock photos. In partnership with a great stock photo agency, we are offering their entire catalog for your use, for free. Order any poster, banner, full color flyer or brochure to take advantage of this offer. Call us today to start your order and we will let you browse their online catalog or assist you with a search that fits your theme or topic. This offer will be good through at least March, 2009.

Print/Replant Redux

It is a cool feeling to surprise someone. I had a chance to do that this week. It happened while talking with a new client. I was explaining some of Allegra’s services and benefits. His head snapped to attention when I mentioned our Print/Replant program. Yes, we really do replant our National Forests with seedlings for every sheet of paper we use.

I did some calculating and came up with this statistic. Together, you and Allegra are responsible for planting an acre of forest. It is a drop in a bucket when we hear about hundreds of acres being scorched by wildfires. But, we are one printshop in less than one year into this program.

If you would like more information about Print/Replant, for information on how to get trees planted, or for a guest article for your newsletter, let me know. I would be more than happy to help.

The Best Deal at the Post Office

I was talking to a client the other day about her newsletter mailing. It's a big mailing. Not just in the number of recipients but in the size of the mail piece. It's one of these 12 page newsletters that also includes a return envelope. Their current printer is organized such that the only way to mail this piece is pre-sorted, first-class mail. For two ounces, this is costing them a small fortune.

She was hesitant when I talked about pre-sorted, Standard Mail. She was under the impression there would be all kinds of problems mailing it this way. When I assured her that thousands of companies and organizations send their correspondent out this way every day without a problem, she softened up a bit.

Then I explained something to her she had never heard before. With Standard Mail, the post office allows you to mail up to 3.3 ounces for the same cost of mailing a postcard. What a value! Now that their mailing list has gotten bigger, their total cost of mailing will go down by 25-33%.

Think about how you can use this tremendous value to your benefit. You can send out a larger mailing in an envelope with many pieces in it. This is something we call “lumpy mail.” You can send a promotional product that ties in with the theme of your mailing. You can group a mailing with your neighbors, networking group, or marketing affiliates so you can take advantage of the postage discount.

Give Allegra Print and Imaging of Rolling Meadows a call today at 847-398-2500 to discuss this and other great ways to save money on your direct mail marketing campaign.