Perhaps there are a lot of business owners like me right now. After a couple of years of solid growth where we invested a lot of money back into our business, we hit a bump. Clearly the Great Recession has impacted businesses far and wide.
Now we are watching every expense. Closely. That’s the new reality. But here is where I take it to my own level of tightwadness (not a word, but you know what I mean). For everything that is non-essential to our operation, but would be nice to have, I am creating a list. It’s my wish list. Some is for new stuff, some is for software updates.
If there are others like me living a life of small business delayed gratification there are consequences. That is pent up demand. When the economy improves and businesses start spending again, there will be a rebound effect. People like me will loosen up and start buying the stuff they held off on purchasing. It could be a big snowball.
On the other hand, if we all see we have done without things for so long, maybe we don’t need them after all.
Friday, September 25, 2009
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