Here is a short Ebook (37 brief pages) I think everyone in business should read. Todd Sattersten has boiled a lot of wisdom from recent business and social change books to come up with a great resource. Including ideas from “Predictably Irrational,” “Free Prize Inside” and “The Long Tail” among many others, each page is a gem with a repeatable story and a fact or two. How you apply them is up to you.
Check it out on Scribd. It is free, printable, and downloadable to your mobile device. Let me know what you think.
Friday, March 5, 2010
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