Thursday, March 11, 2010

Numbering by Color!

We just came up with a way to sequentially number documents and forms in any Pantone color ink you would want. Before, like almost all other printers, we could only do black and red.

So now you can let your imagination run wild. We can match your logo color scheme. Also, for security we can print in metallic colors or fluorescent inks to keep people from duplicating your stuff on a color copier.

While it is not earth shaking news, it is one more innovation we can offer you, our clients.

Tuesday, March 9, 2010

Amazing Waterproof Paper

A good client came to us a couple weeks ago with a problem. They wanted equipment tags. Great. Easy enough. Not so fast. It’s not going to be that easy.

They were going to be used outdoors. The typical tag is a manila colored paper similar to index cards. So paper is out. How about laminating them? Great protection from the elements and affordable too. Nope. They have to write on them. Can’t write on lamination. Hmmm.

Now it gets interesting. Doing a little brainstorming, someone thought of that sample pack the paper mill representative dropped off a few months ago. Let’s check that out.

They had the perfect product. It is a synthetic paper. It is chemical resistant. Waterproof. And it is tear proof. We test it here. Perfect. Oh, and you can write on it with a pen or Sharpie.

After we print on it we can cut it, punch holes in it, round corner it, die cut it, and who knows what else we can do with it.

Some other uses we have found for it. Membership cards. Menus. Reference cards or instructions used in a harsh or dirty environment. Outdoor signs. Rear view mirror signs. Plant stakes.

Call Allegra Marketing, Print & Mail and tell us your problem. We will find a solution.

Friday, March 5, 2010

Fixed to Flexible

Here is a short Ebook (37 brief pages) I think everyone in business should read. Todd Sattersten has boiled a lot of wisdom from recent business and social change books to come up with a great resource. Including ideas from “Predictably Irrational,” “Free Prize Inside” and “The Long Tail” among many others, each page is a gem with a repeatable story and a fact or two. How you apply them is up to you.

Check it out on Scribd. It is free, printable, and downloadable to your mobile device. Let me know what you think.